The trick is to focus on key words that Spotify listeners might be searching for like genres, moods, artist names, song names, etc. Spotify has a search function as well, so you can structure your title and description so that your playlist shows up for certain Spotify user searches.
SEO stands for Search Engine Optimization and is a marketing strategy that usually applies to getting as high up in the ranks as possible in Google and YouTube search results. If you are creating your Spotify playlist to also attract followers and grow your playlist, you will need to balance aesthetics with SEO. To learn more about how you can put together the perfect Spotify playlist description and for some ideas you can use in your own playlist, simply keep on reading, my friend.
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